Have you ever been confused with the terms “page rank” and “Google ranking”? Have you ever wondered if you were being bamboozled by a marketing pitch that promised such and such page ranking or so so Google rank? Would you rather have a high page rank and a low Google rank, or a very low page rank and a high Google ranking? The answers will all become apparent in short order. Read on.

First let us talk google ranking checker (GR), since it is something that anybody who searches for things on Google frequently will have an intuitive sense for. Google standing is search-term dependent. If I have a website that sells pet collars, and it comes up at the top of the Google listings once I type in the search term “dog collars”, then it has a GR of 1 for your search term “dog collars”. If, on the other hand, I type in the search phrase “pet supplies” and I discover that my website comes up as the next website listed on the second page of results on Google for this search term, then my website has a GR of 13 for your search term “pet supplies”.

So when it comes to GR, the bigger the number, the better. In case the number is 10 or below to get a given search term, you will be on the first page of results for that search phrase. The best GR to have for a specified search term is

Google standing is based on part on who is linking to you or mentioning you around the web, and it also depends on who’s on how well your competitors do. So if one of your competitors (who sells pet collars) unexpectedly gets mentioned in a lot of news articles on the web, and these news posts point at his website, he will likely move to a lower (better) GR, and you may proceed to a higher (worse) GR.

Page ranking (PR) is totally different from Google ranking, although PR is a number that’s assigned by Google. Page rank as nothing to do with search terms. Like the Richter scale for earthquakes, the PR scale may be thought of just like a logarithmic scale of just how important Google considers your web page to be.

Every web page has its own PR assigned individually, therefore there is not 1 PR for an whole website. Just 1 web page (now Google’s most important page, but it was Yahoo’s most important page until recently) is assigned a PR of 10. There are multiple websites (but just a few) whose home pages have a PR of 9. There are many more with a PR of 8. There are many times as many with PR of 7, and so forth. The lower your PR, the more web pages have that page rank. The vast majority of web pages have a page ranking of 0 or 0 “unranked”.

The higher the PR of your web pages, the more important Google considers the outbound links on that webpage, and the greater effect those outbound links will have on either the Google ranking of a page that your outbound link points to, as well as the page rank assigned to a page that page points to. If you have a high-page-ranked webpage (for example if your page rank is 7) and you put a link on it pointing to a friend’s web page (for instance a page with page rank 1 and a Google rank of 100 for the search phrase “dog collars”, the connection out of you’ll likely move him into a lower (better) Google ranking for this search term (perhaps a GR of 30), and concurrently increase his page rank (possibly from PR 1 to 2).

The last thing that is important to mention about page ranking is that hyperlinks that point at you from “unranked” pages may actually hurt your Google rank for search phrases relevant to this webpage that’s pointing towards you. That is Google’s way of doling out punishment to websites that cover inbound hyperlinks (for example from monthly subscription compensated Search Engine Optimization (SEO) services). As soon as Google detects that a webpage is hosting “paid” links, Google will reduce the page position of this page to “unranked”, and keep it there. So if you ever pay for SEO services, ensure that there is a method to eliminate the links to you from pages that might get slapped by Google with a page ranking of “unranked”, since links from such pages may add up to hurt one.